Local Maternity System

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LMS ambition and targets

Information on the national Maternity Transformation Programme which seeks to achieve the vision set out in Better Births can be found here

Our local maternity ambition and targets are outlined in the Humber, Coast and Vale Health and Care Partnership Long Term Plan 2019-24  and are described by Becky Case, LMS Programme Lead here

Meet the team

Becky 1Becky Case 

LMS Programme Lead   

email: b.case@nhs.net 

Becky has worked in the NHS for 20 years now - and before that worked in the oil and gas industry looking at data, efficiency and safety - so brought some of this learning with her. Her roles in healthcare have included managing medical and surgical specialties, community and public health teams, as well as commissioning new services across North and West Yorkshire.

She was delighted to join the LMS team last year and lead such important work in making services better and friendlier for our local families. Her particular ambition is to improve the technology that staff work with so that they can most effectively work in the community, and to ensure all our service offers are equitable and accessible to everyone, everywhere.

Kevin PhillipsKevin Phillips

LMS Clinical Lead 

email: kevin.phillips@hey.nhs.uk

Kevin has been a consultant in Hull and East Yorkshire since 1996, previously he has worked in Glasgow, New Zealand, Australia and Leeds. Throughout this time he has been extensively  involved in the development of obstetric practice. He is committed to delivering to women the best evidenced based care during their pregnancy.

He has significant experience in governance having progressed as the Guidelines Clinical Lead, the Deputy Medical Director and the Medical Director for the Women’s and Children’s Health Group in Hull and then the Chief Medical Officer for Hull University Teaching Hospitals NHS Trust. He has also worked on governance at the Northern Lincolnshire and Goole NHS Foundation Trust. 

He  hopes to bring his clinical experience to the safe delivery of pregnancy related issues for the Humber, Coast and Vale LMS.

Sallie Cropped Sallie Ward 

LMS Lead Midwife 


Sallie leads the workstream on Choice, Personalisation and Continuity of Carer. Currently the workstream is working hard on achieving the Better Births target of 35% of patients achieving continuity of carer by March 2021. This work is based on coproduction with the Maternity Voices Partnership ensuring that we are designing a service for families with families.

She trained as a nurse and a midwife and has worked for many years at Hull University Teaching Hospitals NHS Trust in various roles including, Community Midwife, Sure Start Midwife and Community Midwifery Manager before joining the LMS team in February 2019.

She is most proud of designing and implementing the 2017 Hull City of Culture project “ Born into a City of Culture” involving the footprints of over 5,000 babies within the year.

Nova photo for website Nova Watkinson 

LMS Safety Lead   

email: nova.watkinson@nhs.net

Following a previous career in hospitality, Nova became a nurse in 2000 and then a labour ward midwife at York Teaching Hospital NHS Foundation Trust in 2006.  She joined the Quality and Governance team in 2017 and was instrumental in investigation processes and case reviews; providing system level change to ensure that safe, quality services are always provided.

Through analysing, investigating and reporting on adverse incidents and outcomes she has developed an in depth knowledge of national guidance and frameworks which has informed local practice. This drive for best evidenced based care led her to apply for the position of LMS Safety Lead. She now works across all 3 LMS Trusts to implement the national Maternity Transformation Programme vision for safer and more personalised care across England and deliver the national ambition to halve the rates of stillbirths, neonatal mortality, maternal mortality and brain injury by 2025. 

ruth prentice photo oct2020Ruth Prentice

Lay Chair, Humber Coast and Vale Maternity Voices group   

email: rprentice12@yahoo.com

Ruth chairs the Maternity Voices group and supports the local Maternity Voices Partnerships (MVPs), representing service user voice within the LMS boards and workstreams and facilitating LMS-wide engagement work in collaboration with the local MVPs. 

Ruth supported the development of the group of MVPs within our Local Maternity System based on her own experience of chairing the MVP in North and North East Lincolnshire, which she has been involved with since 2010. She is also a core member of National Maternity Voices.

Ruth is a mum of four and works from home but her LMS role (usually) involves plenty of travel around our area. Ruth says "My youngest is now 7 years old, so I value my time spent with people who have recently accessed local maternity care to understand what it’s like to have a baby now. I enjoy the variety of people I meet and topics we cover as MVPs, at local, LMS, regional and national scale. I also love hearing about service user engagement and coproduction in other parts of the NHS through my NHSE Patient and Public Voices training role".

Bec Holmes  Bec Holmes

MSW Project Midwife    

email: rebecca.holmes25@nhs.net

Bec has worked in a community midwifery setting for the last 8 years, most recently as a Junior Sister at Hull University Teaching Hospital NHS Trust. She has been seconded to the LMS for 6 months to lead on the Maternity Support Worker scoping project to support the development of the midwifery support role across Humber, Coast and Vale.

20180811_203118Laurie Palmer

LMS Senior Partnership Officer 

email: laurie-anne.palmer@nhs.net 

Laurie has worked in the public sector for over 25 years, in a range of senior roles within Health/Economic Development/Regeneration/Social Inclusion/Community Planning/Policy and Planning and Corporate Support. 

Before joining the LMS team in August 2019, she worked as a peripatetic project manager at NHS England, supporting a range of initiatives including patient rehabilitation, primary care workforce & infrastructure, apprenticeships, line management training development and flu immunisation. 

She is responsible for supporting the management and co-ordination of the LMS programme, delivering the programme and project management function.           

2019-07-03 (7)

Your baby is now officially an embryo and is about the size of a poppy seed.

Please visit www.nhs.uk/conditions/pregnancy-and-baby/4-weeks-pregnant/ for more information.

2019-07-03 (4)

Your baby is now the size of a kidney bean and weighs 1g. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/8-weeks-pregnant/ for more information.

2019-07-03 (6)

Welcome to the second trimester!

Your baby is about the size of a small lime and weighs approximately 14g.

You have hopefully seen your midwife for your 'booking in' appointment, if you have not yet seen a midwife please make an appointment quickly, so you can have all of your choices about screening tests explained and offered to you.

Please visit www.nhs.uk/conditions/pregnancy-and-baby/12-weeks-pregnant/ for more information. You can also link to the 'Pregnancy Journey' area here.  


Your baby is about the size of an avocado and weighs approximately 100g. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/16-weeks-pregnant/ for more information.

2019-07-03 (2)

Your baby has grown in length and is now the length of a small banana and weighs approximately 300g. Around this time you will be offered your '20 week' scan, also known as the 'anatomy' or 'anomaly' scan.Click here for more information about screening. 

This is a also a good time to talk and sing to your bump as your baby can now hear sounds. This is great way for you and your partner/family to bond with your baby.

Please visit www.nhs.uk/conditions/pregnancy-and-baby/20-weeks-pregnant/ for more information.

2019-07-03 (8)

Your baby has grown again to the approximate length of an ear of sweetcorn and weighs about 600g. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/24-weeks-pregnant/ for more information.

2019-07-03 (1)

Welcome to the third trimester!

Your baby is now approximately the weight of an aubergine; about 1kg and approximately 37cm in length. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/28-weeks-pregnant/ for more information.

2019-07-03 (3)

Your baby now weighs approximately the same as a coconut; around 1.5kg. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/32-weeks-pregnant/ for more information.

2019-07-03 (5)

Your baby is now around the same size as a lettuce, approximately 47cm long and weighs around 2.6kg. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/36-weeks-pregnant/ for more information.

2019-07-03 (9)

Your baby is now the weight of a small watermelon which is approximately 3.3kg and around 50cm in length. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/40-weeks-pregnant/ for more information.